Workshop Details
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Dr. Deb Castaldo
Speaker, Author
Executive Coach, Trainer,
Psychotherapist
Grab Your Business: Grab Your Life
This energetic presentation provides the audience with an understanding of the basic principles of motivation and resilience, and what it takes to stay consistently on purpose while navigating the obstacles of building a successful, fulfilling business. Dr. Castaldo provides a 10 step roadmap for taking the reigns and grabbing your business dream, as well as maintaining a happy work/personal life balance. Several key takeaways are :
- Creating Your Vision
- Searching for "Sparkle"
- Establishing Gold Standards
- Avoiding Potholes
- Refreshing Motivation for the Long Haul.
Nikki Gangemi
Founder
Mindful Matters LLC
Better Conversations & Increased Sales Using NLP
This interactive workshop will equip small business owners with powerful yet practical techniques and strategies to directly align with their prospects' needs, values, and desires, making your offer the clear and obvious choice for them. Participants will learn how to make their ideal clients feel deeply seen, heard, appreciated, and understood. We'll explore how to guide prospects towards your solutions naturally and effectively, without the need for high-pressure sales pitches. Discover how to transform your interactions into meaningful connections that drive results.
Remi Leibovic, MCM
Founder
RCL Media
How to Kickstart Your 2025 Social Media Strategy
Starting a social media program can be an exciting and impactful way to engage with your audience, build brand awareness, and achieve your goals. We will cover:
- the importance of identifying your target audience and the platforms they frequent most
- defining clear objectives
- creating a content calendar to plan and organize posts
- developing user generated content
- capitalizing on tools to track analytics and refine your strategy based on performance data
- incorporating authenticity and meaningful interaction
Katy Lizardo
Founder & CEO
CLE Enterprise
Unlocking Business Potential: Mindset for Successful Expansion
Key takeaways will include:
- Developing a Growth-Oriented Mindset: Learn how to shift from a fixed to a growth mindset, embracing challenges and viewing obstacles as opportunities for innovation and improvement.
- Strategic Thinking for Scalable Growth: How to align your vision with a clear, actionable expansion plan that ensures sustainability.
- Building Leadership and Empowering Your Team: Insights into effective leadership development as you scale your business. How to build and trust a team that can support your vision and execute your growth strategies.
- Navigating Risk and Uncertainty: Understand the risks involved in expansion and how to mitigate them through planning, adaptability, and flexibility.
- Customer-Centric Growth Strategies: Strategies for maintaining customer satisfaction and loyalty during expansion.
- Creating a Thriving Company Culture: How to sustain a robust organizational culture as you scale. The role of employee engagement in fueling your business expansion and driving success.
Michelle Osorio
Sr Small Business
Liaison
NJ Economic
Development Authority
Grow Your Small Business with NJEDA Grants & Loans
The New Jersey Economic Development Authority (NJEDA) has several products designed to support small businesses in NJ. Michelle Osorio from the Small Business Team at NJEDA will share information about these valuable resources:
- Small Business Improvement Grant (reimbursement grant)
- Small Business Lease Grant
- Small Business E-Commerce Support Program
- Main Street Acquisition Support Grant Program
- NJ Capital Access Fund – working capital loans for small businesses
- Q & A
Jacquelyn Romano
Creative Director
Realign Design
Create 100 Posts in Minutes!
Learn how to create 100 posts in minutes with the help of AI and Canva. I will take you step-by-step through the process to give you a month’s worth of content in under an hour.
Bill Taylor
Founder
Corporate Ladders
Do You Own Your Own Business, or Does Your Business Own You?
Many business owners are great at what they do… so great that they often spend most of their time doing only that…Carpenters build, Attorneys lawyer, CPAs count, and Chiropractors adjust. We call that “working in the business.”
But what got you here probably won’t get you where you want to be long-term. Those who spend time “working on their business” strategically are the ones who find real long-term success.
Join us as we discuss the best practices that put your business on the road to financial freedom. If your challenge is making more money, growing your business, increasing profitability, developing talent, or having more time to enjoy life, this is the program for you.
Joseph Varghese
Growth & Process
Strategist
The Future of Business Strategy - An AI Workshop
Revolutionize the way your business operates, makes decisions, and competes in the ever-evolving market landscape. In this workshop you will learn about customized AI solutions, data-driven decision making, scalable growth, and how to get unmatched efficiency and a competitive advantage.
Tom White
President & Creative
Director
The White Agency
Better Messages, Better Results
A Practical Approach to Better Business Communication
Whether you’re writing, presenting or even texting, you have a very brief opportunity to connect with your target audience. Make the most of it. Learn simple, proven practices to create more effective messages, more efficiently – and get the results you’re looking for.
Mario Zaki
CEO
Mazteck IT
Do You Know the Essentials to Defend, Detect and Protect Your Business?
Cybersecurity Simplified: A Guide for Business Owners to Stay Ahead of Threats
Key takeaways will be:
- How Cyber Criminals Target and Compromise Your Business
- Simple, Effective Steps Every Business Owner Can Take to Enhance Security
- Why the Cloud Isn’t Enough: Understanding Its Security Limitations
- 4 Easy Actions You Can Take to Boost Your Cybersecurity
RECOGNITION AND APPRECIATION TO OUR EVENT SPONSORS
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By participating in this event I expressly agree to allow mrcc to use my photograph(s), audio or video, in connection with any advertisement and promotion of this event or any legitimate purpose in all media without limitation including electronic publishing, or any future events of the mrcc without payment of any compensation or remuneration.